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Google AMP: What It Is and What It Is Used For

Google AMP What It Is and What It Is Used For

We want efficiency and we want to save time. Whenever something makes us lose a portion of our precious time, we run away and never go back. Think for yourself. How do you react when you are looking for information, did you find it on that website but the page takes many endless seconds to open? Seconds, which seem years to you, so close everything and go away.

Here, just to solve one of the most annoying problems for users who are looking for news, information, products or services using mobile technologies (smartphone, tablet, iPad), Google has thought of AMP , acronym for Accelerated Mobile Pages , a project that has the goal of promoting the speed of loading pages from mobile .

What is Google AMP?

The AMP code allows web pages to load on average four times faster than those that are not written with this code and use up to 10 times less internet data.

How is it possible? Because AMP deprives the browsing experience of the JavaScript used for animations, effects and various functions meta-text, meta-video, meta-content. The result is that the web page will be more essential, clean and light, therefore easier to load.

Another feature of the project launched by Google is that the AMP source code is constantly evolving and Wilderness Therapy For Adults With Depression is also open source, i.e. usable by anyone and applicable to any project.

How does Google AMP work?

No, when you perform a search, it is not you who chooses to browse the AMP pages, but it is Google who, after you have entered your search key from your smartphone or tablet, will decide to show you the AMP pages that respect the standards dictated by Big G.

The web pages in AMP are essential and simple, they focus on the contents (in particular on the main photo and the text) and are free of frills and various frills. This allows them to charge much faster and easier.

These AMP pages can be inserted into Google’s cache memory (smart caching), so that they can be returned quickly to users who have carried out a mobile search.

If combined with structured data, AMP pages can appear in Google’s SERPs as information that does not need a further click, as happens, for example, in the case of weather forecasts or the results of football matches.

In particular, it happens that every time we perform a search on Google and a certain number of news responds to it, the search engine of Menlo Park returns a sort of carousel of dedicated resources, which make the user immediate use of content developed in AMP.

Therefore, AMP pages have two fundamental characteristics:

  • They load quickly and quickly and are designed for mobile devices;
  • They focus on content (confirming the importance of Content Marketing in the sales and communication strategies of companies), subtracting space from design elements, which are not non-existent but which are less essential to satisfy the user’s desire for information.

How to implement AMP?

If you want to implement AMP in the html code of your web project, you can easily rely on GitHub.

If you use WordPress, there is a plugin developed by WordPress itself, AMP for WordPress, which you can install together with another plugin, Glue for Yoast SEO AMP, useful if you use SEO by Yoast because it allows you to use the same structured data also on the AMP pages.

Google AMP: instantaneousness and resoluteness for the user

Instantaneousness, immediacy, speed, resolve, these are the keywords that inspire Google’s AMP project and these are the manifest needs of users who use the web, needs which Big G could not fail to listen to and provide a concrete and useful answer. .

It is clear, therefore, that with Google AMP the experience of access to content by users has been revolutionized.

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Carol Hensley

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