Digital marketing, a wave of the ocean that explodes the internet, market globally, brands and businesses, and lifestyles almost before 20 years ago. At present time, digital marketing has evolved itself and upgraded into a new version with so adjustment with technology like AI, ML, Chatbots, and Robots, etc.
As these invade of digital marketing trends being an enrapturing focus light of 2019. Pushes in the same scenario, digital marketing has come with untold and emerging trends for 2020 that will remain in highlight beyond 2020 globally, especially in India.
However, there are a plethora of digital marketing trends in 2020 that will be seen and the best part is, many internet psychos have already talked about. So, in this blog, we will do the same, but, we have come up with something unique social media trends for 2020 that needed to reveal due to increased demand and searches which is left undiscussed.
Before starting the bullet-trends, please have an eye under for newfangled statistics related to scope and growth of digital marketing trends in 2020 in India:
- The development of India’s advanced promoting industry is at 33.5%.
- The estimation of the advanced showcasing industry will surpass the INR 225 billion checks by 2020.
- By 2020, in India, Digital Marketing Industry will deliver in excess of 20 lakhs work.
- Computerized media is relied upon to grow up to 24% by 2020 which presently remains around 12% of the general advertisement share.
- The biggest portion of the complete advanced commercial spends is the hunt and show directions.
- Clients of the new age check their keen gadgets every 9.6 minutes.
More Statistics: Scope of Digital Marketing in 2020 & Beyond in India
It’s will just a few days left that many business strategies, ideas, innovations, inventions, thoughts, works, analysis and else will change from 2019 to on-going trend in 2020. However, we’ll eye new marketing trends alongside some recent one (or say older one) that are still effective which we have named earlier.
Digital Marketing Trends for 2020 That No One Speak About
The digital marketing trends are like a running landscape constantly changing. Presently, the b2b digital marketing trends remain in the spotlight in 2020 because from the list of trends major it’s centered talk about online marketing/internet marketing/eCommerce marketing.
Disclaimer: Populate list of digital marketing trends has already appeared in the 2019 year of condemn. But, it is being highly referring to 2020 trends due to end-game war.
Well, here is the new digital marketing trend for 2020:
No.1 – Video Marketing/VLogging ‘Setting a New Record’
Video marketing is a great way to outstretch a wider audience and can even drive a new visitor to your site or another platform. In the last couple of months, social media is the boom with hikes of the vlog concept. The YouTubers getting more engagement metrics, increase visitors and subscribers, and followers by uploading fancy and conceptualized short videos. With this, YouTube, Instagram, and Snapchat video blogs are more popular than ever.
No.2 – Local Listing/Google My Business ‘Reinforcing Smaller Brands’
The concept is already familiar but, nowadays, the local listing is sitting in the highlight stage. It reinforced the smaller brands, resellers, and sole-proprietors with a smarter platform to promote their products and services in front of customers.
In an online survey, it has found that in the last three months over 67% of small brands with a fresh start in the market have created the first profile at Google My Business.
No.3 – Sentiment Analysis ‘A Studying of Human Communication’
Sentiments Analysis in other words social listing – is popular practice of analyzing the different reactions of customers to products and services, over online platforms.
However, it is not a newer trend to discuss, but new technology making its bold and fresh again and again.
No.4 – Programmatic Advertising ‘A New Way of Campaigning’
There is a modern saying that lets the work done by the right brain which can execute the task faster, better and intellect way. In simple words, we can say that don’t send a human to do a programmatic work or robot’s job.
What can be done and accomplished by AI (Artificial Intelligence) and ML (Machine Learning) is surprised for human beings to do in seconds. Running an ad campaign, ad placement, media buying suggestions, performance tracking, and customer targeting is completely managing by programmatic tools.
No.5 – Increase Engagement in Activity Application
If you will ask from us which digital marketing trends are thriving away beyond 2020 then we will utter about activity application. For some people, the term might sloppy as it means employment.
According to statistics, about 20 lakh jobs can be created by digital marketing in 2020 in India. The demand is really uprising and continuously being upvoted day-by-day.
No.6 – Influencer Marketing ‘Increasing Globally’
In the season 2019, we have seen how influence marketing become one of the quicker and vital ways to increase sales, build a brand, improve communication, and more.
In the words of strategists, now SMEs, and startups are adopting this internet marketing trend aggressively. Due to increased demand, high competition, solitaire for long survival makes them enter the world of digital marketing.
No.7 – Visual Search ‘Appeared To Be New Hero’
The traditional concept is likely to be disappearing when people use to get, read, and find any information by typing. Visual search is likely a new opening for the people to search the information using images or any visual content.
According to the statistics, the visual search concept is increased by 45% in the last 3 months.
No.8 – Pinterest Lens and Google Lens ‘Changing the Searching Behaviour’
To surprise the world, again Google and Pinterest proof themselves out-of-box to the people and business. With a visual search bandwagon, they change the searching behavior and connect people with the world-level of the trend.
Lens often a small word that refers to a visual search tool that allows users to take a photo of an item to search for similar results, products, and services online.
No.9 – Micro-Moments ‘Delivering Right Solution as Quick’
Micro-Moments can be spoken as the intent is an intent rich-moment when a person trying to haunt for a need can be understood by getting things to know, go, do or buy.
These micro-moments are personalized and can be determined as ‘I want to know’, ‘I want to go’, ‘I want to do’, and ‘I want to buy’. Well, this search intent is increasing by minutes.
No. 10 – Social Media Stories ‘New Social Media Newsfeed’
We all have some stories, and we all keep sharing stories on social media platforms like Instagram, Facebook, Snapchat, and more. With the same concept, YouTube owned by Google is also an available story uploading option worldwide.
As this immensely liking by the YouTubers, kids, and businesses. It give them something extra to engage with the audience.
Some Other Digital Marketing Trends That Remains Continue to Light Forever
Well, there are tens of digital marketing trends that are being captured and seen continuously increasing. Here are the list of those which remain to lights forever.
- Shoppable Post
- Direct Messaging
- Polished and Interactive Emails
- Optimizing Featured Snippets
- Conversational Marketing
- Voice Search and Smart Speakers
- Content Marketing
- SEO A/B Testing
- Omni-Channel Marketing
- AR (Augmented Reality)
- VR (Virtual Reality
How To Getting Started In Digital Marketing Industry? Build Your Career
The most obvious approach to start your vocation in digital marketing is by getting expert digital marketing courses, classes, and training and afterward getting a new line of work.
Following are the different specialization field to build your career while running in the digital marketing profession:
- Digital marketing strategist
- Digital marketing executive
- Web content manager
- SEO analyst
- Social media specialist
- Online Leads manager
- Google AdWords specialist
- Email Marketing specialist
- eCommerce specialist
- Online leads manager
- Web analyst
- Online reputation manager
This is it from our end…! There is no doubt that these digital marketing trends will live up to bring new opportunities, success, and growth. Startups and early beginners have a huge scope and wealth of digital marketing.
We hope you enjoyed it a lot…!