There is a change in the world and technology takes the lead. All is digital today–entertainment, health, property, banking, and even currencies. However, this is comprehensible. 89% of the population are online in North America alone (subscription required).
It means that companies also move to sell their businesses online with all the digital technology. And brands need to follow the latest trends to survive the challenges of digital marketing. It is no longer just playing TV and print ads that reach one’s target audience successfully. Social media is currently the new arena for digital marketers, with 3.3 billion people active in social media.
Digital marketing experts have to stay in step with the rising technological developments in order to keep up with the ever evolving scene. Marketing companies such as our social media organizations are working tirelessly to find and engage with consumers. We strive to find the best online solutions that react easily and cost-effectively to the demands of our customers-whether through the development of new technologies or the adaptation to trends.
Here are the leading trends in digital marketing in 2019, after a lot of research.
1. Interactive Chatbots
For a while now, chatbots have been around. The software incorporating the use of email, speech and messaging to communicate directly to consumers was used earlier than digital reality. But the emphasis is on this year.
The international chat industry is expected to be 24.3% compound annual growth by 2025 and is projected to be around $1.25,000,000 by 2025, as the Grand View Research report shows. A research was carried out with 5,000 customers in six countries and 67 percent of those polled are customer-support chatbots. In contrast, 38% received positive feedback and the system had only 11% negative reactions.
Messaging apps such as WhatsApp and Facebook Messenger utilize messenger bots to view products and services. We do this not just through endorsing products, but also through a customized customer service experience to the future consumer.
The main cause of this technology’s success is probably because it responds quickly and accurately to consumers ‘ need for information. Chatbots can also collect information about their clients to enhance their communication.
Obviously, there are a few things to note before getting it, much like any other software. Where to use chatbots will marketers think. In the case of companies with a larger commitment on Facebook, for example, companies may want to integrate a chatbot in their Facebook Messenger.
Nevertheless, the software not only offers a simpler and more sensitive solution to dealing with customers; it is also cheaper than recruiting customer service agents.
2. Voice Search
The use of voice and voice searches is increasing, as more and more people are on the road. Voice helpers allow smartphone users to access information online and execute those activities like never before. According to ComScore in the United States alone, “by 2020 50% of all queries will take place by voice.” In fact, the business research agency Tractica estimated that by the end of 2021 usage of VIDs would increase, from just 390 million users globally in 2015 to 1 000 million by the end of 2021.
While progress is good, this is also a major challenge for businesses. Contrary to the usual online queries of links on results boards, voice searches only provide the highest answer to the most relevant question. Companies want one result that corresponds to the voice question of a user.
To online advertisers, what does this mean? This requires designing material to satisfy voice search criteria. Publish information addressing or listening to user queries. Natural speech language as well as lengthy phrases or phrases as keywords are also significant. Not only does this benefit the end user, it also helps it voice-sensitive to information.
3. Integrating AI And Blockchain Technologies
The world’s views of finance and financial systems were already disrupted by Blockchain technology. The influence, however, is not restricted to these regions. It has expanded into digital marketing in recent years.
Technology has enabled vendors to track the location of their ads and make sure real consumers click their ads rather than automated bots. It improves customer engagement information and guarantees that the promotional resources of companies are not put into waste.
Consumers can also benefit from the openness of blockchain technology, which allows them to have a greater control over how marketers utilize their personal data. As consumer confidence rises, they are also more likely to share personal information. This helps marketers and businesses better know them.
There are a few game-changing services, which can help marketers track marketing efforts effectively through blockchain, making sure every penny is placed to go. While this would entail additional costs, the return on investment value the extra bucks by ensuring that every commercial meets the target audience.
4. Influencer Marketing
Consumers tend to gravitate to genuine and true interactions of today’s world, in which social media is violent. So potential customers are more likely to believe a real person about how successful a certain product or brand is through an advertisement. This is where people come from.
While advertising by influencers can be very successful, it can also be costly. To order to make the most of the marketing budget of a company, salespeople will carefully select their influencers and ensure their ambassadors meet the right audiences. The initiative is further helped by the use of an important hashtag that people can easily identify and embrace.
5. Moment Marketing
The Micro-Moment was motivated by Google’s Think With Google technology to improve advertising dynamics by bringing resources with voice-based commands. From a consumer point of view, the micro moments reflect the initial demand for specifications that they aim to satisfy with the aid of search engines, software or Internet equipment. The success of smart devices like Google Home, Alexa, etc. appears to increase this phenomenon.
Intent-rich mobile applications influence our lives in one direction or another. Our actions are influenced by the need for an hour. Whether it is to order food from popular apps such as Zomato or to reserve a cab, the actions taken are related to micro-moments as necessary and in time. It also allows buyers to determine correctly at the right time and gives advertisers a completely different way to reach the public.
Brands can use techniques to increase search engine awareness. The micro moment can really help brands capture consumers by offering the correct product or market fit information. The brand also needs to update its funnel purchases to minimize steps and approaches that allow consumers in the shortest possible time to purchase a product or service. This can certainly assist brands in making the right use of opportunities. According to industry trends, ready-made micro-moment businesses will aim at higher returns in relation with firms that are not successful on such channels.
To make digital marketing more successful, tactics should be periodically reviewed and updated. The driving force for performance will be to take note of the emerging digital marketing innovations and patterns.